(Note: Practical day exploring data and engaging audiences throughout the newsroom workflow.)
AM: Owned and third-party platforms, including onboarding strategies - From social platforms (Tik Tok, Instagram and You Tube etc) and search to owned and operated (website, app, newsletter etc) - big picture strategy trends and considerations to drive the business, also more granular considerations like the effects on workflow, how audiences find your stories, first impressions (headlines, summaries, tone, visuals, tools for onboarding including intros, explainer formats, topic guides) newsroom capacity, skills needed, prioritisation and With Q and A.
Short break
AM: Understanding Audience Data - how to get it, and how to act on it in your newsroom.
Why onboarding, offboarding, and personalisation matter in journalism – to include understanding of the viewer life cycle, differences between engaged, casual and loyal viewers, direct to viewer and marketing. With Q and A.
Lunch breakPM:
Personalising Data for storytelling – including ethical considerations, use of audience data location, interests and behaviour. Products – customised newsletters, topic tagging and prompts.
Why personalise Data? To include types of personalisation and ethics, case studies, personalisation strategies and techniques including finding the personal angle in datasets, data collection and a data tools overview.
Short break
PM: Retention and Avoiding Churn – what is offboarding and why it matters in journalism: audience retention, building trust and driving deeper action (subscribe, follow, act). What it looks like in practice - channels and tools for effective offboarding: in-story methods (inline links, boxes, carousels), email newsletters
(onboarding from offboarding), messaging apps (Telegram, WhatsApp follow-ups), push notifications and browser-based journeys, feedback loops (polls, “what do you want us to cover next?”) and AI-assisted follow-up summaries or explainers.
To include habit loops and news products, integration of on/offboarding and personalisation into newsroom workflow.
PM: Wrap and final Q & A.